Tips on what to wear under your holiday party dresses and outfits

Shapewear can easily eliminate bra bulge, visible panty lines, smooth hips and thighs, slenderize and tuck in the waist and tummy, etc.  But there are styles that target specific areas so here are a few tips on what to wear under your best holiday looks…

Fitted Dress or Skirt

When wearing a fitted dress or skirt , seamless is key, you want to make sure there is no VPL (visible panty lines).  Also, when wearing a tight/fitted dress or skirt, it is always best to find shapewear that lifts and defines the tush.

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Pick from the Secret Weapons collection:

Clingy Dress

Jersey dresses or dresses made of any clingy materials are not kind to those of us that were not blessed with a model’s figure.  They show off lumps, bumps, and sometimes even cellulite so when wearing a clingy dress you want to look for control. Pick a style with more coverage.

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Nude Dress

Nude colored dresses are not forgiving and are often sheer in certain lighting so smoothing and full coverage is best.

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Skinny Jeans or Pants

Even someone with the best legs can look like they have bulging thighs in a pair of skinny pants or jeans but wearing the proper shaperwear underneath can fix that problem instantly.  Seamless thighshapers are your best bet so that no lines or seams show through.

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Low-rise Pants

A pair of great pants are always a must for the holiday season.  However, many of this season’s best looking pant styles are only available in a low-rise, this can cause a “muffin top” problem.  Wearing high-rise shapewear or underwear will smooth out the bulge that those great pair of pants often cause.

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Sheer Tops

Sheer Tops and Lace have made a big come back this season and are great for a holiday outfit but many styles come without a liner included.  Wearing a regular bar can cheapin the look so we suggest a great cami, bandeau or bralette.

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Tuxedo Jackets and Blazers

They’re still in for fall/winter 2010-11 and we don’t think they’ll ever completely fade as a trend. In fact, a great blazer or tuxedo jacket is something every woman needs in her wardrobe to look sophisticated but its not as easy to find the perfect underpinning.

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I was motivated to launch this contest as I see so many women walking around with great style but wearing the wrong undergarments or none at all,  ruining their whole look. There is no need to look lumpy and saggy these days with the amazing shapewear options that are out there like Annette’s.  We can look like we’ve had a nip and tuck without having to go under the knife. The purpose of shapewear is to work with what you have but still give you a more flattering shape.

I know that a lot of us don’t feel comfortable wearing shapewear. We feel it’s extremely oppressive. But let’s face it, if we want to look better, we should wear it. Especially after all the things that happen to our bodies, like having babies, menopause, gaining weight back after dieting, etc.

So, for all of you that want to have a chance to win a free shapewear trial, Annette has a special intervention contest for you. 

Annette’s Shapewear Intervention Contest is here!

Do you or someone you know have a problem with lumps, bumps, spillage and more?

Want to win $150 worth of Annette products? Upload the pictures on the Annette facebook page of you or a friend in the most urgent need of a shapewear intervention and why you think you/she should win and you’ll be automatically entered in the Annette International Shapewear Intervention Contest. Pictures and info must be submitted before November 30th. A single winner will be chosen based on the most liked/commented entries and also on Annette’s final jury.

Whether you are wearing a t-shirt and jeans or the perfect LBD, wearing the proper shapewear can make you look 10 to 20 pounds lighter, give you a smooth look showing off the right kind of curves and even make you look younger.  Try Annette’s Secret Weapons and/or Diva Defined collections and you’ll understand why you don’t have to have surgery if all you want is a quick nip and tuck.

(rules: Please crop all photos so no faces are shown, nude photos will not be accepted or posted, breasts and panty areas must be covered, see the examples below for a reference.  Winner will be asked to send in a before and after shot for us to share on facebook, twitter and our website, http://annetteonline.com. Participants must be over 18 years. Thank you for your cooperation.)

EXAMPLE: My friend must win this contest. She is 5’6” tall and a size 12.   Great figure but would look so much more in shape if she could eliminate those bulges.   Annette will work wonders on her and will make her feel much more confident.  I must help her!

These days, working moms are the rule, not the exception. However, for moms with startups, I believe it’s even more challenging as failure can mean losing not only your job but also your whole business. Motherhood and work have been two of my favorite topics for the last 4 years and I thought I had it under control until recently. Two separate incidents gave me cause to reconsider.

I had planned an important meeting with a client three months in advance. The day of the meeting, my baby boy woke up with both a fever of 102 and a horrible cough. He sounded like an 80 year old grandpa with emphysema. Although either my mom or nanny could have covered, I knew this was a mom’s job. Remembering the comforting feeling of having my own mom next to me on the occasions I was sick as a child, I didn’t hesitate to skip the meeting and spend the day with my son.

A few days later, the sound of my daughter yelling woke me up in the middle of the night. After calming down, she told me about the nightmare that had upset her so much. She dreamt that I was on an airplane and that she was running towards me but couldn’t catch me…. No need to be Freud to interpret that one.

Although I try to take a simple and practical approach to managing both my family and business, moments like these remind me of how complex that juggling act can be. Here are some tips for other moms building their businesses to try and prevent the balls from hitting the floor:

  1. As a business owner, leverage the control you have over your schedule to create opportunities to spend time with your husband and children. Maintaining consistency in this regard helps both at home and in the office. For your kids, it adds to their sense of security. For your employees, it sets expectations on when they will have face time with you.
  2. Use your smart phone to stay connected after hours or to keep up with work while at the park with the kids. Just don’t over do it as your kids will quickly notice if you’re paying more attention to your phone than to them.
  3. Get help. Family and friends are great resources to take care of the kids while you must work or travel. Also, I highly recommend prioritizing hiring a part time nanny as part of your budget.
  4. The weekends are sacred.
  5. Kids are sensitive to your feelings. They know when you are frustrated or distracted. Avoid working when they just want to be with you. Create opportunities to knock out a couple of tasks while they nap or watch a movie.
  6. Plan dates and trips with your husband into your schedule. Let’s face it, committing time to nurture your marriage is higher priority than spontaneity at this point. Once it’s booked, you’ll look forward to the time with your favorite adult. Trips with your husband alone are important chances to talk, bond and have some well-deserved fun. My husband and I take at least 3 small trips a year and 1 long trip. We are happy!
  7. Business trips. As hard as it sounds, try to go and come back the same day. Even though this is hard on you, it minimizes the disruptions at home. I once made Miami-Seattle a day trip. Even though I thought I might collapse, giving my babies a kiss when I arrived made it all worth it.
  8. Keep looking for ways to maximize the quality of your work and family time.

As I work on building Annette, my kids continue to the biggest source of both inspiration and surprises. So, I expect this topic to continue to be my favorite for the foreseeable future. I would love to hear tips from other moms handling the same issues.

P.S: I love when moms at the park ask me:Sharon, do you work?

Annette Invite a Friend

Ready to earn $10 towards your next purchase at Annette? Our invite a friend program allows you to earn credit for each friend you invite at the moment their first purchase ships. In order to take advantage of this feature, you’ll first need to register on our site. For Facebook users, this part is now easier than ever, just log in with your Facebook account and you’re off to the races. For those of you familiar with the typical login steps on websites, you won’t need to read further than step one. For those of you that would like step by step instructions, please read on!

Invite your friends

  1. Point your browser to our site at: http://annetteonline.com/users/invite_friends
  2. You’ll be prompted to sign in. We have to ask you to do this so we can keep track of all the credit you’ll be earning!
  3. Annette Login Screenshot

  4. If you’re a Facebook user, then this part is even easier. Just click on the Facebook Connect button. The first time through, a window will appear allowing Facebook to confirm you approve connecting your account. If you’re not a Facebook user, or prefer not to link accounts, just click the registration link for new users.
  5. If this is your first time on the site, we’ll ask you to confirm your name and email address. If you’ve connected through Facebook, you’ll find these fields filled in already.
  6. Annette Registration

  7. You’re now ready to invite your friends. You can either type their email addresses directly into the space provided or import them from popular services such as Yahoo, AOL, or Gmail by clicking on the “Add From My Address Book” button. If you decide to type the email addresses, be sure to separate them with commas as you see below. Click the Invite button and you’re done!Annette Invite a Friend

Get your credit

Once one of your friends makes her first purchase, we’ll notify you by email. The next time you sign in to our site, your credit total will be displayed in the lower right corner of the footer. During the checkout process, we’ll also show you how much credit will be applied to your order as shown below. Happy shopping!

While standing in the US immigration line on my way home last week, I spotted a line labelled “global entry” which inspired me to write this post.

I just came back from a product development meeting at Annette’s HQ in Cali, Colombia. I love the biannual product meetings because I get to chat with sales representatives from all over Latin America including Colombia, Mexico, Chile, and Venezuela. We sit together in a conference room ready to analyze both the performance of our existing portfolio and the potential of new designs under development. Over the last two years, these meetings have become particularly dramatic as the company started exporting to other regions such as Europe and the Middle East. Everyone in attendance comes prepared to argue passionately, in true Latin fashion, for or against our product lines’ performance. Against this backdrop, it has become clear to me that the success of our products across regions depends on the diverse priorities, beliefs, tastes, and fit preferences of women across the globe. While some of our products have the ability to scale across markets, success in one region by no means dictates success globally. My personal experience in the US market illustrates this point.

Eight years ago we ventured into the United States. Commercially speaking, we did not know much about women in this market. We naively assumed that the product lines that had performed well in Latin America would do just as well abroad. After a few frustrating years struggling in the market and with management on the verge of pulling the plug, we lobbied hard to take a different approach. We teamed up with a US-based designer with a strong understanding of the American woman’s body type and taste to develop a set of products based on  two of my ideas. One of adjustable shapewear and the other one of detachable fashion solution items . The Diva Defined Diva Defined Adjustable Shapewear Collectionconcept resulted from the first effort with a lofty goal to launch an innovative product that would both resonate with US women and stand out in the highly competitive shapewear industry. The second concept, called Friends with Benefits, will launch at the beginning of August.

However, we immediately ran into a roadblock with the adjustable shapewear line. The Diva concept featured classic silhouettes and modern to firm control levels, running in contrary to the taste of HQ’s Latin American clients. How can you convince management that your idea is brilliant in the absence of hard data? You just can’t. In every investment there is risk. HQ gave me the green light knowing that the collection would not work for the latin customers expecting levels of control that would be considered suffocating by US standards.

These events took place eight months ago and the results so far have been astounding. First, besides showing promising results in the US, the Diva Defined collection has gained traction in parts of Europe, Asia, Africa, and Latin America. Second, HQ has adapted for the need for extra firm control by designing a variation of the product line to appeal to those users. The problem was solved through additional investment in the portfolio which presents a challenge for scaling an industrial process.

So, what did we discuss in our latest product development meeting? I can say that our focus is on creating products that we believe will be accepted internationally. For example, we just launched Swappers, Swappers Reversible Seamless Bandeau Collectiona collection of seamless reversible bandeaus which I strongly believe will prove a good fit for this strategy and gain acceptance by women across the globe. When it comes to developing products with an international focus, we must maintain a level of objectivity. Product managers carry the responsibility of understanding the cultures of our target markets and translating those needs into compelling product features. The company, in turn, must take measured risks, allocating time and resources to bring our ideas to life. As we move forward with global entry into new markets, we’ll learn even more about what makes a universally appealing product.

Although it may seem ironic,  my six sense still has the last word.

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